What is digital marketing? - Renesa Training

What is digital marketing? - Renesa Training

Advanced Digital Marketing What is digital marketing?

Advanced Digital Marketing

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Class 01: Introduction to Digital Marketing

What is digital marketing?

Traditional vs. Digital marketing

Branding vs Marketing

AI in Digital Marketing

Career Path for Digital Marketing

Class 02: Facebook Page Setup & Optimization

Creating & Optimizing Facebook Page

Marketing Opportunities

Class 03: Meta Business Suite & Business Manager Setup

Meta Business Suite Explore

Meta Business Portfolio Create

Meta Business Portfolio Overview

Create Ad Account & Payment Setup

Class 04: Meta Ads Fundamentals

Meta Ads Auction System

Meta Ad Delivery System

Meta Ads Policies

Class 05: Campaign Structure

Campaign objectives (Awareness, Consideration, Conversion)

Campaign > Ad Set > Ad breakdown

CBO vs ABO, Daily vs Lifetime Budget

Bidding Strategies

Class 06: Audience & Targeting

Meta Audience Types

Detailed targeting, Custom & Lookalike Audiences

Class 07: Awareness Campaign Setup

Setup Awareness Ad Campaign

Awareness Ad Strategy

Class 08: Consideration Campaign Setup

Setup Meta Traffic Ads Campaign

Setup Engagement Ads Campaign

Ad Copywriting & Strategy

Class 09: Conversion Campaign Setup

Setup Meta Sales Ads Campaign

Offer & Creative Strategy

Conversion Optimization

Class 10: Meta Lead Ads Campaign

Meta Lead Ad Campaign Setup

Ad Creative Strategy

Form Create and Optimization

Quality Leads Optimization

Class 11: Tracking, Pixel & GTM Setup

Understanding Meta Pixel & GTM

Setup Meta Pixel

Create GTM Account & Integrate with Website

Class 12: Tracking, CAPI & GTM Advanced

Setup Server Container & Integrate with Server

Setup Meta CAPI for Pageview

Event Deduplication using GTM

Class 13: Advanced Pixel & Data Tracking

Send First Party Data to Meta

Improve Event Match Quality

Setup Custom Domain for Tracking Accuracy

Class 14: Facebook Shop & Product Catalog

Create Facebook Shop

Create Catalog & Product Sets

Connect Catalog with Meta Ads

Class 15: Funnel Planning & Content Strategy

Ads Campaign Planning for Funnel

Content Strategy for Each Funnel Stage

Budget Allocation for Funnel

Class 16: Data Analysis & Scaling

How to Analyze Ads Data

Interpreting Metrics: CTR, CPM, CPA, ROAS

Scaling Campaigns with Data Driven Strategy

Class 17: Google Ads Fundamentals

Understanding Google Ads Ecosystem (Search, Display, YouTube)

How Google Search & Display Ads Work

Google Ads Interface & Campaign Hierarchy (Campaign > Ad Group > Ad)

Real-World Examples of Ad Placements

Class 18: Google Ads Auction System & Account Setup

How the Google Ads Auction Works

Understanding Quality Score & Ad Rank

Create Google Ads Account

Manager Account Creation & Access Control

Class 19: Campaign Objectives & Setup

Understanding Google Ads Campaign Objectives

Campaign Types (Search, Display, Video, Shopping, PMax)

Create First Search Campaign

Location & Language Targeting, Ad Schedule Setup

Class 20: Keyword Research & Planning

Introduction to Keyword Research

Using Google Keyword Planner

Understanding Search Intent (Commercial, Informational, Navigational)

Organizing Keywords into Ad Groups

Class 21: AI Keyword Research & Budgeting

Keyword Research using AI

Budget Planning for Search Campaigns

Understanding Keyword Match Types (Broad, Phrase, Exact, Negative)

Setting Bid Adjustments by Keyword Performance

Class 22: Google Ads Bidding Strategies Explained

Manual CPC vs Automated Bidding

Maximize Clicks, Conversions, and Conversion Value

Target CPA, Target ROAS, CPM, vCPM, CPV

Target Impression Share Strategy

When to Use Which Bidding Strategy

Class 23: Ad Copywriting & Personalization

Writing Effective Ad Copies Using AI

Dynamic Keyword Insertion

Dynamic Location & Time Insertion

Best Practices for CTR Improvement

Class 24: Ad Extensions for Better Performance

Sitelink, Callout, Structured Snippet

Price, Call, Lead Form & Location Extensions

Manual vs Automated Extensions

Class 25: Conversion Tracking with GTM (Part-1)

Conversion Tracking Overview

Setup GTM Account & Connect with Website

Create Basic Conversion Tags

Class 26: Advanced Conversion Tracking (Part-2)

Ecommerce Conversion Tracking Setup via GTM

Call Conversion Tracking

Enhanced Conversion Setup via GTM

Class 27: Display & YouTube Ads Campaign Setup

Understanding Google Display Network (GDN)

Display Targeting Methods

Setup Display Campaign

YouTube Ads Setup with Strategy

Class 28: Remarketing & Performance Max Campaigns

Setup Remarketing & PMax Campaigns

Connect GA4 with Google Ads

Create Remarketing Audience in GA4

Remarketing Basics & Benefits

Class 29: Tracking, UTM & Data Analysis

Setup UTM & Tracking Templates

Analyze Ads Data in GA4

Understanding CTR, CPC, CPA, ROAS

Class 30: Google Ads Optimization & Audit

Ads Optimization Checklist

Improving Quality Score & CTR

A/B Testing, Negative Keywords, Budget Reallocation

Performance Report Template

Class 31: Scaling, Automation & Final Review

Scaling Profitable Campaigns

Automated Rules, Scripts & Scheduling

Client Reporting Format

Q&A + Final Recap

Class 32: YouTube Channel Setup

Youtube Channel Create

Channel Optimization and Setup

Class 33: Video Production & Upload Strategy

Script writing Tips

Thumbnails and titles

Playlists and end screens

Class 34: YouTube SEO

Keyword Research for videos

Title, Tags, description Optimization

Engagement signals Analysis (CTR, Watch Time)

Video Marketing

Class 35: Monetization & Analytics

YouTube Partner Program

Audience Retention

Revenue analytics

Class 36: Freelancing Marketplace

Fiverr Account Create

Fiverr Account Setup

Account Optimization

Fiverr algorithm

Class 37: Fiverr Gig

Fiverr Gig Research

Gig Keyword Research

Gig Optimization

Class 38: Fiverr Gig Marketing

Class 39: Upwork Account

Upwork Account Create

Upwork Account Setup and Optimization

Class 40: Upwork Job

Job selection strategy

Writing winning proposals

Class 41: Upwork Projects

Upwork Project Research

Upwork Project Create

Upwork Project Optimization

Class 42: Contracts & Client Retention

Clients Handling disputes

Building long-term clients

Getting repeat orders

Class 43: Personal Branding & Portfolio

What is Personal Branding

Importance of Personal Branding

Build Personal Branding

Portfolio Create

Manage work sample in portfolio

Class 44: Cold Outreach

Cold email templates

Effective outreach strategy

Class 45: Career Planning

Resume/CV building

Freelancing vs job market

Final Exam

Announcements Reviews Live Classes Certificate Course Info

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